Smirnoff hits town with N150m Chill & Win Big promo

Delightfully refreshing drink, Smirnoff Ice, recently stormed the nation with N150 million consumer promotion tagged: ‘Chill & Win Big’.  

Having commenced on January 25, 2024, the Smirnoff Ice ‘Chill & Win Big’ promo, which was strategically crafted to reward consumers for their loyalty, will run for three months and feature a range of thrilling prizes including cash rewards, Uber vouchers, shortlet getaways, airtime, and exclusive opportunity for 15 lucky winners to travel to a destination with an A-list artiste to chill-out in a distinct Smirnoff style.

To enter and unlock the array of prizes, consumers above legal drinking age are encouraged to purchase a bottle, unveil the unique code under the cork, and text the code to 8011. Grand prizewinners will be selected in a weekly draw to be televised.

Mark Mugisha, Marketing and Innovations Director, Guinness Nigeria, shared his excitement for the campaign. He said: “With Smirnoff Ice Chill & Win Big promo, Smirnoff is not only presenting an opportunity for our consumers to win exciting prizes, we are also creating a platform for shared experiences. It is why Chill & Win Big aligns so perfectly with Smirnoff’s commitment to bringing people together in celebration. We can’t wait to see our consumers chill and win with Smirnoff.”

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