HERtitude isn’t just event; it’s Sparkle’s way of bringing women together –Uzoma Dozie

Sparkle has emerged the headline sponsor forHERtitude 2024, Zikoko’s third annual women-only festival, bringing women of diverse backgrounds together to connect and have an amazing time without harm or judgement.

Scheduled for Saturday April 20, 2024 in Lagos, this year’s festival marks another significant milestone in championing women’s achievements and providing a safe space for self-expression and celebration.

While Zikoko is the best source of shareable content from Africa, Sparkle is a revolutionary digital bank that brings a fresh perspective to financial services and lifestyle support for Nigerians, aligning seamlessly with HERtitude’s mission to empower and uplift women.

At this year’s HERtitude, Sparkle will give out cash and exclusive gift prizes worth N2 million to festival attendees that emerge winners in the lineup of fun activities curated especially for guests with funded Sparkle accounts. There will also be raffle draw where N800,000 will be won by four lucky sparklers. 

Uzoma Dozie, Chief Sparkler at Sparkle, expressed excitement about the partnership. According to him, “Sparkle loves women! That’s why we’re beyond excited to be the headline sponsor for HERtitude ‘24. For us, HERtitude isn’t just an event; it’s another avenue to express our love and unwavering commitment to women. Women are the vibrant heartbeat of society, essential to our collective success and growth. Without their contributions, talents and leadership, our nation cannot reach its full potential. Join us in celebrating their strength, achievements and brilliance at HERtitude ’24.”

Wimbart, an independent PR agency, will support Sparkle’s PR and communications. Its commitment to amplifying women’s voices and empowering them in business also further aligns with HERtitude’s goals.

“Wimbart is happy to once again collaborate with long-term partners, Big Cabal Media and Sparkle on the excellent upcoming HERtitude festival, which champions women’s empowerment and celebrates their achievements with PR & communications support. Shouting loud and hard about women in business is what we do best,” Jessica Hope, CEO of Wimbart, declared.

Adding to the chorus of excitement, Ruth Zakari, Zikoko’s Editor-in-Chief, stated: “HERtitude is a movement that celebrates the power, resilience and beauty of women. With Sparkle onboard as our headline sponsor, we’re not only elevating the festival experience but also empowering women to take charge of their financial futures. Together, we’re creating an inclusive space where women can thrive and celebrate their individuality.”

Sparkle has curated a lineup of exciting activities and gifts for HERtitude attendees; including a raffle draw with up to N800,000 in prize money, a scavenger hunt for N10,000 prizes per winner, discounted neck massages, and more cash prizes and exclusive goody bags in the Sparkle dance off and Sparkle Awards for the ‘Most Fashionable’ guest. 

To access these benefits, attendees are encouraged to download the Sparkle app and fund their accounts in advance, or arrive at the festival with a funded Sparkle account.

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